Neil Bradbrook

Managing Director

Neil is an expert in adaptive business strategy and transformation, known for stimulating different ways of thinking. He likes to challenge the status quo, helping to identify new opportunities for growth and find creative solutions to problems – but his real skill is in blending innovation with practical delivery to make ideas happen. 

He has instigated and managed successful change delivery for major institutions with budgets up to £326m. With a strong people focus, he has particular expertise in effecting cultural change for sustainable high-performance. 

Prior to founding ABC, he led a 160-strong Strategy, Transformation and Digital Innovation consultancy, growing it from £11m to £23m. 

Professional Qualifications include: MSP, Agile, GDPR, Lean Six Sigma

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